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Data on this report is based on areas within the legal city boundary, outlined in black on the map. Any additional neighborhoods shown on the map are associated with the city by name and are included for reference only.

Whitefish Bay, WI
Real Estate & Demographic Data






Whitefish Bay profile


Living in Whitefish Bay



Whitefish Bay is a medium-sized village located in the state of Wisconsin. With a population of 14,553 people and three associated neighborhoods, Whitefish Bay is the 58th largest community in Wisconsin.

Whitefish Bay home prices are not only among the most expensive in Wisconsin, but Whitefish Bay real estate also consistently ranks among the most expensive in America.

Of important note, Whitefish Bay is also a village of artists. Whitefish Bay has more artists, designers and people working in media than 90% of the communities in America. This concentration of artists helps shape Whitefish Bay’s character.

Also of interest is that Whitefish Bay has more people living here who work in computers and math than 95% of the places in the US.

Telecommuters are a relatively large percentage of the workforce: 22.27% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

In addition, Whitefish Bay is home to many people who could be described as "urban sophisticates". Urban sophisticates are educated, wealthy, executives and professionals, who have urbane tastes in books, food, and travel, whether they actually live in a big city, or choose to reside in a small town. In big or medium-sized cities, urban sophisticates tend to frequent art institutions such as opera, symphonies, ballet, live theatre, and museums.

Whitefish Bay is a good choice for families with children because of several factors. Many other families with children live here, making it a place where both parents and children are more likely to develop social ties with other families. The village’s good public school district and large population of college-educated adults provide an environment conducive to academic success. Many people own their own single-family homes, providing areas for children to play and stability in the community. Finally, Whitefish Bay’s overall crime rate is lower than average for the country.

Do you have a 4-year college degree or graduate degree? If so, you may feel right at home in Whitefish Bay. 81.19% of adults here have a 4-year degree or graduate degree, whereas the national average for all cities and towns is just 21.84%.

The per capita income in Whitefish Bay in 2022 was $68,966, which is wealthy relative to Wisconsin and the nation. This equates to an annual income of $275,864 for a family of four.

Whitefish Bay is a somewhat ethnically-diverse village. The people who call Whitefish Bay home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Whitefish Bay residents report their race to be White, followed by Asian. Important ancestries of people in Whitefish Bay include German, Irish, Polish, English, and Italian.

The most common language spoken in Whitefish Bay is English. Other important languages spoken here include Spanish and Langs. of India.


Real Estate in Popular Whitefish Bay Neighborhoods

Zip Codes in Whitefish Bay, WI