River Falls is a medium-sized city located in the state of Wisconsin. With a population of 16,609 people and four associated neighborhoods, River Falls is the 53rd largest community in Wisconsin.

Also of interest is that River Falls has more people living here who work in computers and math than 95% of the places in the US.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 9.68% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

River Falls is a place where college students are a big part of the character and culture of the town. Small towns have often struggled with declining populations over the past few decades, but the presence of such a large college student population has helped River Falls to fight this trend. Not only does the college population add spending and jobs to local economy, but it also contributes a very tangible, youthful energy to the town.

Being a small city, River Falls does not have a public transit system used by locals to get to and from work.

The education level of River Falls ranks among the highest in the nation. Of the 25-and-older adult population in River Falls, 40.75% have at least a bachelor's degree. The typical US community has just 21.84% of its adults holding a bachelor's degree or graduate degree.

The per capita income in River Falls in 2022 was $29,219, which is lower middle income relative to Wisconsin and the nation. This equates to an annual income of $116,876 for a family of four. However, River Falls contains both very wealthy and poor people as well.

The people who call River Falls home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of River Falls residents report their race to be White, followed by Asian. Important ancestries of people in River Falls include German, Irish, Norwegian, English, and Swedish.

The most common language spoken in River Falls is English. Other important languages spoken here include Polish and Spanish.