Brandon is a somewhat small city located in the state of South Dakota. With a population of 11,110 people and two associated neighborhoods, Brandon is the 13th largest community in South Dakota. Much of the housing stock in Brandon was built relatively recently. The construction of new real estate can often be taken as an indication that the local Brandon economy is robust, and that jobs or other amenities are attracting an influx of new residents. This seems to be the case in Brandon, where the median household income is $101,747.00.

Brandon real estate is some of the most expensive in South Dakota, although Brandon house values don't compare to the most expensive real estate in the U.S.

Also of interest is that Brandon has more people living here who work in computers and math than 95% of the places in the US.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 14.43% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Brandon is a good choice for families with children because of several factors. Many other families with children live here, making it a place where both parents and children are more likely to develop social ties with other families. The city’s good public school district and large population of college-educated adults provide an environment conducive to academic success. Many people own their own single-family homes, providing areas for children to play and stability in the community. Finally, Brandon’s overall crime rate is lower than average for the country.

The education level of Brandon citizens is very high relative to the national average among all cities (21.84%): 36.10% of adults in Brandon have a bachelor's degree or even advanced degree.

The per capita income in Brandon in 2022 was $46,599, which is wealthy relative to South Dakota and the nation. This equates to an annual income of $186,396 for a family of four.

The people who call Brandon home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Brandon residents report their race to be White, followed by Black or African-American. Important ancestries of people in Brandon include German, Norwegian, Irish, English, and Dutch.

The most common language spoken in Brandon is English. Other important languages spoken here include Spanish and Scandinavian languages.