Southern Pines is a medium-sized town located in the state of North Carolina. With a population of 16,596 people and five associated neighborhoods, Southern Pines is the 68th largest community in North Carolina. Southern Pines has seen a significant amount of newer housing growth in recent years. Quite often, new home construction is the result of new residents moving in who are middle class or wealthier, attracted by jobs, a healthy local economy, or other amenities as they leave nearby or far away areas for greener pastures. This seems to be the case in Southern Pines, where the median household income is $81,867.00.

Southern Pines real estate is some of the most expensive in North Carolina, although Southern Pines house values don't compare to the most expensive real estate in the U.S.

8.62% of the workforce is employed in the armed forces, making the military a huge focus of life in Southern Pines. Even though it is a military town, the civilian sector still plays an important role in the local economy. The Healthcare and Retail industries respectively employ 15.75% and 11.71% of the civilian workforce.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 13.11% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Being a small town, Southern Pines does not have a public transit system used by locals to get to and from work.

Do you have a 4-year college degree or graduate degree? If so, you may feel right at home in Southern Pines. 53.30% of adults here have a 4-year degree or graduate degree, whereas the national average for all cities and towns is just 21.84%.

The per capita income in Southern Pines in 2022 was $50,199, which is wealthy relative to North Carolina and the nation. This equates to an annual income of $200,796 for a family of four. However, Southern Pines contains both very wealthy and poor people as well.

Southern Pines is a very ethnically-diverse town. The people who call Southern Pines home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Southern Pines residents report their race to be White, followed by Black or African-American. Important ancestries of people in Southern Pines include German, English, Irish, Italian, and Scottish.

The most common language spoken in Southern Pines is English. Other important languages spoken here include Spanish and Chinese.