Willard is a somewhat small city located in the state of Missouri. With a population of 6,521 people and two associated neighborhoods, Willard is the 115th largest community in Missouri. Willard has seen a significant amount of newer housing growth in recent years. Quite often, new home construction is the result of new residents moving in who are middle class or wealthier, attracted by jobs, a healthy local economy, or other amenities as they leave nearby or far away areas for greener pastures. This seems to be the case in Willard, where the median household income is $87,204.00.

Also of interest is that Willard has more people living here who work in computers and math than 95% of the places in the US.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 14.64% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Because of many things, Willard is a great place for families with children to consider. First of all, many other families with children live here, making Willard a place where both parents and children are more likely to develop social ties with other families, as well as find family-oriented services and community. The city’s good public school district and large population of college-educated adults provide an environment conducive to academic values. With regard to real estate, Willard has a high rate of owner-occupied single family homes, which tends to reflect stability in the local community. Finally, Willard’s overall crime rate is lower than average for the country.

Being a small city, Willard does not have a public transit system used by locals to get to and from work.

The population of Willard is very well educated relative to most cities and towns in the nation, where the average community has 21.84% of its adult population holding a 4-year degree or higher: 34.40% of adults in Willard have a bachelor's degree or even advanced degree.

The per capita income in Willard in 2022 was $31,377, which is upper middle income relative to Missouri, and middle income relative to the rest of the US. This equates to an annual income of $125,508 for a family of four. However, Willard contains both very wealthy and poor people as well.

The people who call Willard home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Willard residents report their race to be White, followed by Asian. Important ancestries of people in Willard include German, English, Irish, Dutch, and Italian.

The most common language spoken in Willard is English. Other important languages spoken here include Spanish and Italian.