Naples is a medium-sized coastal city (i.e. on the ocean, a bay, or inlet) located in the state of Florida. With a population of 19,618 people and 92 associated neighborhoods, Naples is the 148th largest community in Florida.

Naples home prices are not only among the most expensive in Florida, but Naples real estate also consistently ranks among the most expensive in America.

A relatively large number of people in Naples telecommute to their jobs. Overall, about 31.38% of the workforce works from home. While this may seem like a small number, as a fraction of the total workforce it ranks among the highest in the country. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Another notable thing is that Naples is a major vacation destination. Much of the city’s population is seasonal: many people own second homes and only live there part-time, during the vacation season. The effect on the local economy is that many of the businesses are dependent on tourist dollars, and may operate only during the high season. As the vacation season ends, Naples’s population drops significantly, such that year-round residents will notice that the city is a much quieter place to live.

Naples is also nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Quite often, nautical areas such as these attract visitors and locals who come to enjoy the scenery and various waterfront activities.

If knowledge is power, Naples is a pretty powerful place. 62.42% of the adults in Naples have earned a 4-year college degree, masters degree, MD, law degree, or even PhD. Compare that to the national average of 21.84% for all cities and towns.

The per capita income in Naples in 2022 was $141,245, which is wealthy relative to Florida and the nation. This equates to an annual income of $564,980 for a family of four. However, Naples contains both very wealthy and poor people as well.

The people who call Naples home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Naples residents report their race to be White, followed by Black or African-American. Important ancestries of people in Naples include German, English, Irish, Italian, and French.

The most common language spoken in Naples is English. Other important languages spoken here include Spanish and French.